University of Salford Business School’s Dr. Francine Morris’ entrepreneurial spirit and trailblazing approach has transformed the landscape of sustainable innovation, pioneering a collaborative model that bridges academia and industry, driving not only organisational success but also positive societal impact. By fostering a culture of innovation and entrepreneurship, Francine has created an environment where ideas can thrive and grow, driving tangible results, while shaping the future of sustainable innovation in the Greater Manchester region and beyond. Francine’s leadership transcends organisational boundaries, as she inspires and influences individuals within and outside of the University through her visionary leadership, mentorship and collaborative approach. Through strategic partnerships with businesses across Greater Manchester, Francine has facilitated economic growth, job creation and skills development, while promoting social responsibility and sustainability. Her progressive initiatives exemplify her commitment to innovation and community engagement, inspiring others to embrace entrepreneurship as a force for positive change. With a track record of great achievements, including generating over £800k in income within the first three months of launching the University’s Centre for Sustainable Innovation and supporting over 150 businesses, Francine is a transformative leader, shaping the future of sustainable development and community engagement whilst championing the need for a multidisciplinary approach to supporting businesses overcoming challenges and driving forward innovation.