Dundee has always embraced an entrepreneurial spirit, and in 2022-23, enterprise became a core part of our identity. The 2022 strategy, co-developed by our community and leadership, established “Enterprise and Engagement” as a cornerstone, creating a Pro-Vice-Chancellor for “Enterprise and Economic Transformation”. Recognised nationally for our entrepreneurial strengths, Dundee being named top in the UK by Octopus Ventures’ 2023 “Entrepreneurial Impact Ranking,” for supporting spin-out businesses. Our Centre for Entrepreneurship is a UK leader, with alumni achieving national and international success. Since 2017 the number of students receiving credit-bearing enterprise education annually has increased from 325 to 1,155 in 2023. Our new strategy leverages these strengths to enhance staff and student experiences, boosting our city’s economy, and inspiring partner institutions. 22/23 achievements: • Recognition of enterprise in academic staff workloads, performance, and promotion. • A strategy to embed enterprise in all teaching and PGR programs. • Growth of the annual “Venture” new business idea competition to a record 89 entries with £68,000 in prize funding. • A successful “Spinout Academy” pilot, offering training and support to 15 staff/researchers. • Finalising funding for our new Life Sciences Innovation building, set to open in Q1/25. • Leading the creation of “EdenTay.com” - founders’ community with regional partners. • Our Business School achieving Small Business UK Charter status, and who’s research has influenced Scottish Government policy on women’s enterprise support. • Launching the PathforPotential.com podcast, with one YouTube episode gaining 290k+ views globally. Our new strategy builds on consistent success and underscores our commitment to fostering an entrepreneurial culture, supporting our shared vision.