Knowledge is not something one can touch, smell or see. Knowledge is a sort of magic that people’s brains can generate while doing an action: think and research, experiment and think again. This is why, at Researchista we believe that all this hard work and dedication is not understood or seen well enough, simply because of this particularity: knowledge and generation of knowledge. a There are so many attempts and talks about this 'particular particularity’. In academia the efforts of communicating research are known as: research valorization. Making research more accessible and practical is essential and goes beyond the question of return of the investment done in research. Research valorization has a social impact, it has educational benefits, it contributes to global competitiveness, sustainable development, cultural enrichment and it even helps policy and decision making. Imagine a place online where researchers from all alleys of work can expose their research-inspired products and tell the story behind their research and families that from young age inspire new generations to create a bond with researchers, to use research in daily life, to apply research to change habits and finally, to play research-powered games and toys!